Anja Lambrecht
Assistant Professor, London Business School,
Dr Anja Lambrecht teaches the elective programme, ‘Going to Market: Managing the Channel and Sales Force’ to MBA and Executive MBA students. Her research focuses on digital marketing, with a particular focus on online targeting and advertising as well as promotion and pricing.
She received her PhD from Goethe University, Frankfurt. She also holds a Diplom-Kauffrau from Goethe University, Frankfurt and a Maîtrise des Sciences de Gestion from Université Paris-Dauphine, Paris.
Before becoming Assistant Professor of Marketing at London Business School, she was a Visiting Assistant Professor at the UCLA Anderson School of Management from 2005 – 2007; and a Visiting Scholar at Stanford Graduate School of Business between 2004 and 2005.
Dr Lambrecht’s work has been published in a number of leading academic journals, such as the Journal of Marketing Research. And before embarking on her PhD she worked as a consultant at McKinsey & Company in Frankfurt.
Featured work
Competing with big data
There is plenty of hype around big data. But does it only offer operational advantages, or can it provide firms with sustainable competitive advantag