Blog Post

The Medium and the Message

As a think tank whose mission is to improve the quality of economic policymaking in Europe and globally, Bruegel’s greatest emphasis has always been on the message rather than the medium of the message. However, Bruegel has always been conscious of the way it communicates and with whom it communicates, knowing that better access to […]

By: Date: September 19, 2012 Topic: Banking and capital markets

As a think tank whose mission is to improve the quality of economic policymaking in Europe and globally, Bruegel’s greatest emphasis has always been on the message rather than the medium of the message. However, Bruegel has always been conscious of the way it communicates and with whom it communicates, knowing that better access to its policy suggestions and analysis improves the chances of being heard, understood and having impact. Bruegel’s Policy Brief, whilst not an original concept, was carefully designed to attract, and to have the maximum impact on people whose world was already beginning to move faster and faster.

The development of on-line communication tools mirrored Bruegel’s own development to a certain extent: in the beginning Bruegel’s staff spent equal amounts of time updating the freeware-based website as they did putting papers in envelopes, printing address labels and sticking on stamps (how I remember the arrival of the franking machine!). Now the situation is very different: the money and time spent sending out paper copies is now focused entirely on online output which has grown enormously: in updating the (far more sophisticated) website, producing videos and podcasts, managing commentary, blogging, tweeting, emailing updates, and newsletters. Bruegel’s consumption of padded envelopes has all but ceased and the franking machine is not exactly retired, but takes its life much more easily! Paper is not dead, but you have to visit our offices now to experience the printed word.

Through all these changes there is no doubt that what Bruegel fellows think, write and say has been more important to the policy debate than whether they tweeted it, blogged it or published a paper on it. But what cannot be denied is that publishing papers is no longer enough; that being present in other media does affect the impact of your message to the public, and therefore to policy-influential individuals and eventually to policy makers. As a young think tank Bruegel did not have the resources to address the wider world very effectively, other than the opportunities provided by the Press, along with occasional interviews on television and radio. With the evolution of all of these channels of communication, Bruegel can now more successfully address the public and involve it in its mission to improve economic policy making.

So it is a natural, if not inevitable, evolution for Bruegel to develop a product for hand-held devices, which have grown in popularity and importance over the last couple of years. This medium allows Bruegel to present its messages in yet another way, which will widen the availability of all of its outputs, and with some luck, the impact of the policy recommendations our fellows spend so much effort perfecting. In widening availability we may hopefully increase our impact, and involve the wider public in debates that will have an impact on us all.”

The Bruegel iPad app is free and available in the App Store at http://itunes.apple.com/app/bruegel-app/id541557537


Republishing and referencing

Bruegel considers itself a public good and takes no institutional standpoint. Anyone is free to republish and/or quote this post without prior consent. Please provide a full reference, clearly stating Bruegel and the relevant author as the source, and include a prominent hyperlink to the original post.

Read article More on this topic More by this author
 

Blog Post

European governance

Does the war in Ukraine call for a new Next Generation EU?

The European Union should take significant economic measures in response to the war in Ukraine, but a new Next Generation EU is not needed yet.

By: André Sapir Topic: European governance Date: May 17, 2022
Read article More on this topic More by this author
 

Opinion

Buy now, pay later: the age of digital credit

A relatively new fintech market, BNPL is currently not regulated in the EU, meaning that consumers do not have the same protection level as they do for other credit products.

By: Maria Demertzis Topic: Digital economy and innovation Date: May 17, 2022
Read about event More on this topic
 

Upcoming Event

May
18
09:30

Adapting to European technology regulation: A conversation with Brad Smith, President of Microsoft

Invitation-only event featuring Brad Smith, President and Vice Chair of Microsoft who will discuss regulating big tech in the context of Europe's digital transformation

Speakers: Maria Demertzis and Brad Smith Topic: Digital economy and innovation Location: Bibliothéque Solvay, Rue Belliard 137A, 1000 Bruxelles
Read about event
 

Upcoming Event

May
19
15:00

Three data realms: Managing the divergence between the EU, the US and China in the digital sphere

Major economies are addressing the challenges brought by digital trade in different ways, resulting in diverging regulatory regimes. How should we view these divergences and best deal with them?

Speakers: Susan Ariel Aaronson, Henry Gao, Esa Kaunistola and Niclas Poitiers Topic: Digital economy and innovation, Global economy and trade Location: Bruegel, Rue de la Charité 33, 1210 Brussels
Read article
 

Blog Post

The EU needs transparent oil data and enhanced coordination

The EU lacks the coordination structure and transparent data necessary to most effectively navigate an embargo on Russian oil.

By: Agata Łoskot-Strachota, Ben McWilliams and Georg Zachmann Topic: Global economy and trade, Green economy Date: May 16, 2022
Read article
 

Blog Post

Now is not the time to confiscate Russia’s central bank reserves

The idea of confiscating the Bank of Russia’s frozen reserves is attractive to some, but at this stage in the Ukraine conflict confiscation would be counterproductive and likely illegal.

By: Nicolas Véron and Joshua Kirschenbaum Topic: Banking and capital markets, Global economy and trade Date: May 16, 2022
Read about event More on this topic
 

Upcoming Event

May
18
14:30

Is China’s private sector advancing or retreating?

A look into the Chinese private sector.

Speakers: Reinhard Bütikofer, Nicolas Véron and Alicia García-Herrero Topic: Global economy and trade Location: Bruegel, Rue de la Charité 33, 1210 Brussels
Read about event More on this topic
 

Upcoming Event

May
25
14:30

How can we support and restructure firms hit by the COVID-19 crisis?

What are the vulnerabilities and risks in the enterprise sector and how prepared are countries to handle a large-scale restructuring of businesses?

Speakers: Ceyla Pazarbasioglu and Guntram B. Wolff Topic: Macroeconomic policy
Read about event More on this topic
 

Upcoming Event

May - Jun
31-1
10:30

MICROPROD Final Event

Final conference of the MICROPROD project

Speakers: Carlo Altomonte, Eric Bartelsman, Marta Bisztray, Italo Colantone, Maria Demertzis, Filippo di Mauro, Wolfhard Kaus, Steffen Müller, Gianluca Santoni, Verena Plümpe, Andrea Roventini, Valerie Smeets, Nicola Viegi, Markus Zimmermann and Javier Miranda Topic: Macroeconomic policy Location: Bruegel, Rue de la Charité 33, 1210 Brussels
Read about event
 

Past Event

Past Event

[Cancelled] Shifting taxes in order to achieve green goals

[This event is cancelled until further notice] How could shifting the tax burden from labour to pollution and resources help the EU reach its climate goals?

Speakers: Niclas Poitiers and Femke Groothuis Topic: Green economy, Macroeconomic policy Location: Bruegel, Rue de la Charité 33, 1210 Brussels Date: May 12, 2022
Read article Download PDF More on this topic
 

Working Paper

Inclusive growth

Is the workforce ready for the jobs of the future? Data-informed skills and training foresight

For many newly emerging jobs, labour-market mismatches prevail as workers and firms are unable to apply precise occupation taxonomies and training lags behind workforce needs. We report on how data can enable useful foresight about skill requirements and training needs, even when that data has not been collected for this express purpose.

By: Fabian Stephany and Rosemary Luckin Topic: Inclusive growth Date: May 11, 2022
Read about event More on this topic
 

Past Event

Past Event

How are crises changing central bank doctrines?

How is monetary policy evolving in the face of recent crises? With central banks taking on new roles, how accountable are they to democratic institutions?

Speakers: Maria Demertzis, Benoît Coeuré, Pervenche Berès, Hans-Helmut Kotz and Athanasios Orphanides Topic: Macroeconomic policy Location: Bruegel, Rue de la Charité 33, 1210 Brussels Date: May 11, 2022
Load more posts