As a think tank whose mission is to improve the quality of economic policymaking in Europe and globally, Bruegel’s greatest emphasis has always been on the message rather than the medium of the message. However, Bruegel has always been conscious of the way it communicates and with whom it communicates, knowing that better access to its policy suggestions and analysis improves the chances of being heard, understood and having impact. Bruegel’s Policy Brief, whilst not an original concept, was carefully designed to attract, and to have the maximum impact on people whose world was already beginning to move faster and faster. The development of on-line communication tools mirrored Bruegel’s own development to a certain extent: in the beginning Bruegel’s staff… Read more
Bruegel blog
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The Medium and the Message
19th September 2012
